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Opinion Surveys on Adoption
Adoption Perceptions Study
This quantitative study examines the real-world perceptions of the general pubic including adopted people, adoptive parents, first/birth parents, foster parents and foster alumni. The research was conducted by Research In Kind, which partners nonprofits with marketing research companies looking to support causes. The organization was founded by Mark Truss, Global Head of Research at J. Walter Thompson and Karen Montecuollo, Research Director at J. Walter Thompson.
Published: December 2016
Benchmark Adoption Survey: Report on the Findings
This national survey reveals that while most Americans view adoption very favorably or somewhat favorably (90%), many Americans (64%) have never considered adopting a child and about half (49%) believe that adoption is not quite as good as raising one's own biological child.
Published: October 1997